Davidson-Davie launches new outreach efforts to attract adult learners

FOR IMMEDIATE RELEASE

April 18, 2023

Davidson-Davie Launches New Outreach Efforts to Attract Adult Learners with Better Skills. Better Jobs. Better Future. Campaign

THOMASVILLE, NC – Davidson-Davie Community College has launched a new online information site, as well as a digital advertising campaign, to quickly and efficiently share job training programs and college information with adults all across the region. Interested adults are encouraged to visit this link to learn more and sign up to connect directly with the college.

“In just a matter of months on our campuses, adult learners can acquire the skills, credentials, and degrees they need for a better job, a bigger paycheck, and an even brighter future for themselves and their families,” said Dr. Susan Burleson, executive vice president for academic and student affairs at the college. “We offer flexible and affordable certificate, diploma and degree programs. Our team will help find the right one for you.”

Part of the Better Skills. Better Jobs. Better Future. initiative includes direct outreach to adults who previously earned some college credits but left without a degree or certification, special community events and earned media promotions, digital marketing and advertising, and customized materials designed to quickly help more adult learners reconnect and re-enroll.

The vast majority of higher-wage jobs today require more than a high school diploma, but fewer than half of North Carolinians between the ages of 25-44 have the education and training needed to fill these jobs. Meanwhile, employers across the region are frantically looking for the skilled talent needed to fill current jobs.

That is why Davidson-Davie Community College, the John M. Belk Endowment, myFutureNC, and several other state and local partners are working together to launch the special outreach campaign to attract even more adult learners back to college.

“We know that many in our state are looking for new challenges or a fresh start, and we believe our community colleges are a great place for their journey to begin. Our goal is for all North Carolinians to have access to an education that will lead to skills, credentials, and degrees, and ultimately the opportunities to achieve their dreams and to help meet the workforce needs across our state,” said M.C. Belk Pilon, president and board chair of the

John M. Belk Endowment.

For more information about the Better Skills. Better Jobs. Better Future. initiative, please

visit: betterskillsbetterjobs.com/davidson-davie-community-college.

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Davidson-Davie Community College (www.DavidsonDavie.edu), which incorporated Davie County into its name in 2021, is a fully accredited, multi-campus college where students of all ages and backgrounds pursue academic and career-focused education in order to build successful futures. As one of 58 institutions within the North Carolina Community College System, Davidson-Davie offers more than 40 degree and professional certificate programs, as well as affordable college-credit coursework to students who plan to transfer to four-year schools. With a mission to serve the changing needs of students competing in a global environment, Davidson-Davie is committed to quality education, innovative and equitable learning experiences, training, and support across a wide range of 21st-century career fields.