The Factory-Coffee and Waffles to reopen with new owners
Amanda (from left) and Steven Everson, along with their daughter, Madilynn, stand in from of the menu board of The Factory-Coffee and Waffles. {Contributed photo}
The Factory will keep making coffee and waffles
A regular customer of The Factory-Coffee and Waffles and her husband will reopen the breakfast and brunch restaurant Feb. 14 with the same menu as the previous owners.
Amanda and Steven Everson of Reeds recently purchased the business, which opened in April 2019, from Donna Urbanowski, her daughter, Samantha Frazier, and business partner, Lynnea Higgins. Urbanowski and Higgins, who co-own a trucking company, and Frazier, who owns Southern Sass Salon, decided to sell the business and concentrate on their main vocations. They closed the coffee shop at the end of January.
“I’ve always loved coffee and always had a dream of owning a coffee shop,” Everson said, noting she has been a customer of The Factory since it opened and is friends with Urbanowski and Frazier. “I saw an opportunity and wanted to take it.
“When they were short staffed, I would even come in once in a blue moon to help out.” Everson added she is leaving her full-time job in a dental practice in Winston-Salem to manage the business.
In addition to helping at the coffee shop at times, Everson previously worked as a server and hostess at Kimono’s in Welcome while in high school. She is a 2010 graduate of North Davidson High School and her husband, who works full-time at Parkway Ford in Winston-Salem, is a 2006 graduate of West Davidson High.
“And Samantha’s going to work with me a couple of weeks to train me and make sure everything tastes the same,” Everson assured, noting Frazier and Urbanowski both work in adjacent spaces to the coffee shop.
Everson’s mother, Bobbie Brown, who owns Bobbi’z Hair Salon in Welcome, will work with her on her days off. An employee who worked for the previous owners is also returning.
Everson may add a few new menu items over time, such as cake pops for children and additional teas, but she will be using the same suppliers and recipes to turn out the signature Belgian waffles for which the restaurant has been known.
“I’m going to master what’s on the menu first!”
The shop carries about a dozen signature coffee drinks as well as lattes, frappes, hot chocolate and chai tea. Everson’s personal favorite is an iced Lexington Legend, a cold coffee with white chocolate, caramel and vanilla. Her daughter, Madilynn, 7, likes the “County Fair,” a non-caffeinated drink she described as like a cotton candy frappuccino.
The Belgian waffles, which have pearlized sugar in the batter, can be customized with a variety of ingredients or customers can pick some signature combinations. Everson is partial to the Strawberry Fields waffle, topped with cheesecake filling, strawberry compote and whipped topping. While most selections are sweet, there is a savory one called Southern Charm, a biscuit batter waffle with sausage gravy.
The menu includes French toast and “wafflewiches,” which are the biscuit waffles with egg and cheese and a choice of bacon or sausage.
Everson will have a printed takeout menu and post it on social media so people can call ahead to place and pick up orders.
The new entrepreneur is pleased about all the positive feedback she has received on Facebook since announcing the coffee shop will reopen. “It’s exciting to me so many people are happy it’s opening back up.”
Hours will be 7 a.m. to 2 p.m. Monday through Friday and 8 a.m. to 1 p.m. Saturday.
