Read Local: Community newspapers are making a comeback!

Davidson Local needs your support. We are looking for new writers, contributors, photographers, advertisers and FREE subscribers!

Readers report that community newspapers are their primary source of information for a number of local issues – over TV, radio and non-newspaper websites.

A study conducted by Coda Ventures, found that 6.6 million North Carolina adults rely on print or digital newspapers for news and information. More than half of North Carolina adults use newspaper advertising to make important buying decisions. Check out these Market Insights.

Consumer Buying Power North Carolina newspaper readers plan to shop for a variety of local products and services in the next 12 months... Appliances 2,272,000 Automobiles 1,915,000 Banking/financial services 2,220,000 Dental services 2,946,000 Drug store products 3,362,000 Educational opportunities 1,185,000 Electronic equipment 2,600,000 Groceries 4,944,000 Healthcare/medical services 2,920,000 # of Readers Home furnishings 2,152,000 Home improvement 2,300,000 Home services 1,801,000 Insurance 2,020,000 Jewelry, watches 1,200,000 Liquor, wine, beer 2,300,000 Optometrist/eyewear 1,700,000 Sporting goods 1,600,000.

Community newspapers rank #1 in reporting on:

Local schools • Local entertainment Candidates & ballot issues • Local HS sports • Personal safety issues

From the Appalachian Mountains to the Outer Banks, North Carolina’s landscape is as diverse as its economy. Throughout the state, businesses both large and small are pioneering new frontiers in technology, pharma, aerospace, automotive, textiles and more. Plus, it’s home to an active audience of consumers who rely on North Carolina’s print and digital newspapers for the community news, information and advertising that impact their lives.

Just like any other local business, we thrive because of YOU!